Kennesaw State Faculty Offer Insight into Halloween Traditions and Fears
October 24, 2026 - 14:56
As Halloween approaches, experts at Kennesaw State University are sharing their knowledge on everything from why people enjoy being frightened to the economic forces behind the holiday. Their perspectives cover the science, business, and cultural customs that shape the spooky season.
Nicole Martin, an associate professor of psychology, studies the appeal of horror and haunted attractions. She examines why individuals willingly pay to be terrified at haunted houses or watch films designed to make them scream. Her work looks at how fear functions in controlled environments and what draws audiences to scary entertainment.
Beyond psychology, other faculty members address the growing Halloween economy, including consumer spending on costumes, decorations, and events. Their insights help explain how a tradition rooted in folklore has become a major commercial force.
The university's experts also discuss the cultural history behind Halloween customs, showing how old practices continue to influence modern celebrations. Together, their commentary offers a deeper understanding of why the holiday remains so popular across generations.
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